APOSENTOS
BACKPACKERS
The analyses of the Social forces help us to identify the opportunities and threats that our company may or may not challenge. The knowledge of these different variables allows us to understand the costumer in terms of preferences, tastes, popular activities and so on. It also gives us information to about the need for different products, different services, and different strategies.
Social security programs
Coverage
All employees, including public- and private-sector employees, household workers, and new employees joining the state oil company (Ecopetrol) on or after January 29, 2003; and self-employed persons.
Voluntary coverage is available.
Special systems for employees of the state oil company (Ecopetrol) who joined before January 30, 2003, teachers, military personnel, and national police personnel.
Source of Funds
Insured person: 4% of covered earnings plus 1% of covered earnings for income greater than four times the minimum wage and from 0.2% to 1.0% of covered earnings for income greater than 16 times the minimum wage to finance the Solidarity and Guarantee Fund, which subsidizes low earners. (Insured persons who opt for the individual account system also contribute up to 1.5% of covered earnings for disability and survivor insurance and up to 1.5% of covered earnings for administrative fees.)
The minimum earnings used to calculate contributions are the legal monthly minimum wage.
The maximum earnings used to calculate contributions are 25 times the legal monthly minimum wage.
The legal monthly minimum wage is 535,600 pesos.
Self-employed person: 16% of declared earnings. (Self-employed persons who opt for the individual account system also contribute up to 1.5% of declared earnings for disability and survivor insurance and up to 1.5% of declared earnings for administrative fees.)
The minimum earnings used to calculate contributions are the legal monthly minimum wage.
The legal monthly minimum wage is 535,600 pesos.
Employer: 12% of covered payroll.
The minimum earnings used to calculate contributions are the legal monthly minimum wage.
The maximum earnings used to calculate contributions are 25 times the legal monthly minimum wage.
The legal monthly minimum wage is 535,600 pesos.
Government: Partially finances the Solidarity and Guarantee Fund; contributes as an employer.
"Social Security Programs throughout the World: The Americas, 2011." - Colombia. SSA, 2011. Web. 24 Aug. 2014. <http://www.ssa.gov/policy/docs/progdesc/ssptw/2010-2011/americas/colombia.html>.
PIB per capita
7.747,84 USD
Importance: GDP helps us analyze the economic situation in Colombia, and evaluate the opportunities in the market.
Location of retailing, manufacturing and service business
Importance: “Location, location, location” It is of extreme importance to know where our main competition will be located, so that we contemplate their location as a strategic pinpoint.
Location of Hostels in Bogotá according to Google Maps: (Red Dots)
Attitude toward business
Importance: It´s important to know if the local government supports new businesses, or if they have any kind of restrictions.
Traffic congestion
Importance: It is important to take into account the traffic chaos that is happening daily in Bogotá, so that we provide our guests with different mobility options.
Average disposable income
Importance: The average disposable income help us to understand how much money Colombian people is willing to spend in thing like trips and hotels.
Trust in government
La Encuesta "Colombia Opina" de la Gran Alianza de Medios, RCN La Radio, RCN Noticias, La FM y la Revista Semana, realizada por la firma Ipsos Napoleón Franco, reveló que las tres instituciones en las que menos confían los colombianos son el Gobierno, que pasó del 42% al 34%, seguido de la Justicia con un 22%, con respecto al 29% del mes de abril, y el Congreso de la República que hoy
Por: RCN La Radio
RCN Radio. "Encuesta Colombia Opina: Ciudadanos No Confían En Gobierno, Justicia Y Congreso | RCN Radio." Encuesta Colombia Opina: Ciudadanos No Confían En Gobierno, Justicia Y Congreso. N.p., 29 July 2012. Web. 25 Aug. 2014. <http://www.rcnradio.com/noticias/encuesta-colombia-opina-ciudadanos-no-confian-en-gobierno-justicia-y-congreso-12670>.
Attitudes toward work
42.66% is the percentage of people over 15 years that is working
